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The Difference Between White Hat vs Black Hat SEO

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  When starting to grow your Google ranking, it can be tempting to look for an SEO tactic that shortcuts the time it takes to rank well in the SERP results. As with any software, there are specific rules that a search engine algorithm will follow. These rules stop website developers from finding workarounds that create an unfair advantage fora site’s ranking. It ensures that the playing field is level and that any site can rise to the top with enough time and effort. When it comes to different approaches to Search Engine Optimization over the years, it has diverged into two types of SEO: ‘White Hat SEO’ and ‘Black Hat SEO.’  White hat techniques are more aligned with Google’s guidelines for high-quality SEO. Black hat SEO practices are based on hacks and tricks that while appearing to give short term boosts to a search engine result, typically have negative SEO consequences over the long term. What is ‘Black Hat SEO’? ‘Black Hat’ is a term that is associated with computer hack...
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 What Is White Hat SEO? The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include: Offering quality content and services Fast site loading times and mobile-friendliness Using descriptive, keyword-rich meta tags Making your site easy to navigate Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to wo...
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What is SEO and how does it work?

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  Are you at the start of your SEO journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings, but you aren’t really sure how it works or what areas to focus on? Well, you’ve come to the right place. Read on to find out what every digital marketer should know about SEO. Defining Search Engine Optimization (SEO) Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from  free, organic, editorial,  or natural search  results in search engines . It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it. Good SEO involves many different activities, such as: Identifying relevant keywords with good search traffic potential Creating high-quality, useful content and optimizing it for search engines and for users Including relevant links...
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